“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we
There are multiple sales methods you can implement into your small business marketing plan to ensure you are seeing a steady stream of clients. In the past, we have examined Sales Funnel. Today I want to examine an even simpler method to help you master small business sales and marketing – The ARC Method. The ARC method is a simple
Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time. Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients walking through them. Marketing means
This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I’m doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought of (or I knew I
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message into the mind of the
One of the best things I ever helped implement in a marketing program was a mascot. Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots I would often get the
Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place that highlights what each marketer
Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor’s visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had arrived, we had begun to
As a first time mom, I never knew how quickly time would go by. I wrote this poem in the wee hours of the morning when my daughter was just shy of being two months old. I Love to Watch You Grow Laying in my arms each night I love to watch you grow But time is going by too
Several years ago I started recommending that businesses add an e-newsletter to their marketing arsenal. If you haven’t yet done this, I encourage you to start one this week. If you did implement a newsletter and included a way for people to sign-up for the newsletter on your website, in addition to collecting emails at events and when people utilize
