Communications Brief
Complete this form to create your communications strategy
Success!
Your communications brief has been submitted and sent to pr@atcog.org.
1
Project Title
Project Title *
2
Background / Context
Provide a quick summary of what prompted this communication need *
3
Objective
What does this communication aim to achieve? (Select all that apply)
Raise awareness
Inform / Educate
Drive event attendance
Solicit donations
Promote a new service or program
Internal staff update
Crisis communication
Other
If other, please specify:
4
Target Audience
Demographics *
Interests/Behavior
Communication Preferences
Primary vs. Secondary Audience
5
Key Message(s)
Primary Message *
Supporting Points
Tone of Voice (e.g., formal, friendly, celebratory, authoritative)
6
Tactics / Channels
How will the message be delivered? (Select all that apply)
Social Media (Facebook, Instagram, LinkedIn)
Email Newsletter
Website Banner
Flyer or Poster
Press Release
Radio or Podcast Ad
Video
Direct Mail
Internal Memo
Event Signage
Other
If other, please specify:
7
Timeline & Deadlines
Milestone
Owner
Due Date
Brief Finalized
Draft Content Ready
Design Complete
Distribution Begins
Campaign End
8
Call to Action
What do we want the audience to do? (e.g., Buy tickets, visit a site, share content, contact someone) *
9
Approvals
Content Approval
Design Approval
Final Sign-Off
10
Measurement of Success
How will we know this communication worked? *
11
Additional Notes or Assets
Logos, images, copy guidelines, historical materials, examples to reference, etc.
Submit Communications Brief