A little less than 24 hours ago I walked into my bosses office for our weekly Mentor Meeting. I had been at work since 5 a.m. plugging away at two marketing projects and the plan for onboarding a new team member. The prior day I had skipped lunch and rearranged my schedule to put every…
Read moreCategory: Business Insights
Tips to Avoid Business Failure
When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don’t remember when the last time was that I took an entire day to focus only on thinking about how to…
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Attention College Grads: Knowledge is Power But Experience Builds The Platform For Leadership
Many years ago, I made the decision to start work on my Master’s Degree in Marketing. I was accepted into a program pending three letters of recommendation, including one from my current employer explaining why I was a good candidate for the program. I quickly secured the first two letters, but my boss at the…
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The One List That Caused Me to Quit My Job – And Why You Need to Create One, Too
A large portion of the country dreads getting up on Monday morning and heading into work. I used to be one of the people who had a great disdain for Monday mornings. Than I had an ephionoy…maybe it wasn’t the Mondays that I didn’t like. Have you ever stopped to think that maybe it’s not…
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My Customer Wants to Ruin My Reputation – How Do I Fix It
Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide…
Read moreWhen the Student is Ready the Teacher Appears
Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea…
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There Will Always Be People Who Tell You You Can’t … CAN On Anyway!
While at the park this weekend with my two year old daughter, a little boy a few years older than her asked to play with her in the sandbox. They played together for about 15 minutes. Periodically his father would tell him to quit doing certain things that all the other kids were doing. Soon…
Read moreAre You Making The Biggest Mistake With Your Advertising Message?
The biggest mistake businesses make in advertising is saying the same thing everyone else is saying. Before you read any further, I encourage you to do something. Take out the last 3 advertisements you ran for your business, and ask yourself one question: Could my competition put their logo on this piece and call it their own?…
Read moreMaybe All You Need is Your Inner-Child Curiosity Back
Until I was a mom, I never understood the magic in the outwardly “annoying” things children do. As I was flying to Louisville, Kentucky today from Houston, Texas, two young girls were seated in front of me, their mother situated strategically between them. Having flown now multiple times with a baby, I could appreciate the…
Read more5 Reasons You Should Never Give For Holding Onto a Weak Link at Your Company
If you were around at the start of the 21st century, you may remember the television game show, The Weakest Link. On the show, if a contestant failed out, the host would say, “You are the weakest link, goodbye.” While those six words are easy to say on a show designed for entertainment and high…
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