One of my former mentors recently asked me if I had read the book Reality in Advertising by Rosser Reeves. I had not, but I immediately picked up a copy of the book after he shared with me his business coach, Jay Abraham, had recommended it. The book itself has a simple concept … find your…
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Unique Photos Now on Adobe Stock Photos
Recently I donated blood, had a really bad reaction, and ended up in the ER getting a spinal tap to ensure I didn’t have a brain bleed. Following complications from the spinal tap, I found myself on complete bed rest for three days. The good news is, I finally decided to do what I said…
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Beach Photos
Are you looking for beach photos to use in your project? This is a collection of some of my favorite beach stock photos that I have taken throughout our travels. These images are available for purchase through Adobe Stock Photo. If you haven’t checked them out yet, you can get a . Tips for Taking…
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How to Grow Professionally By Reading One Book a Week
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
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5 Lessons in the Power of Marketing from Blue Bell Ice Cream
On a recent trip down memory lane, I took my family to the creamery in Brenham, Texas, so they could see how the delicious treat is made. A lot has changed for the company since I first took a tour of the factory more than 25 years ago, but one thing still remains. Those who love Blue Bell ice cream, love Blue Bell ice cream.
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What 3 Words Best Describe You?
Recently I was having a conversation with a group of business professionals when one of them asked, “What three words best describe you?” It’s an interesting conversation to ponder. Off the cuff I shared with the group, “Efficient”, “Servant-Leader”, and “Creative”. While others in the conversation no doubt knew the exact three words to pick,…
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Director of Marketing or Director of Miscellaneous Activities?
When I took my first job as a “Director of Marketing”, I had two years of experience under my belt coordinating mail-outs, graphics, and tradeshows. That was my narrow view of “Marketing” at the time. Since then, I have come to learn that marketing is truly at the heart of a company’s operations. Every employee…
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Why Your Team Comes to You for Every Decision & How to Empower Them to Stop
Do you ever feel like you’re drowning in a sea of decision making, wondering why the team around you is unable to find solutions on their own? The reason why this may be happening is because you haven’t been able to fully communicate your product’s or service’s mission and strategy to your entire team. What…
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3 Qualities You Should Look for When Selecting New Company Leaders
On a flight from Dallas to San Francisco I sat next to the Vice President of Talent for a large international company. He was headed to the Bay Area to teach a class of 30 aspiring corporate leaders how to succeed on their career paths. I asked him how, out of a company of thousands…
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5 Keys to Massive Success in Marketing & Sales
Recently I received an email from someone wanting to pick my brain. They had read an article I had written about marketing an urgent care center, and they wanted to know my thoughts on something. Their email had one simple, yet very complex, question. “We are looking at adding a marketer to our team. What…
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