If there is one word to sum up the fatal flaw in a marketing competitive analysis it would be … Assumptions! Assumptions around what your competition offers can kill your marketing and sales efforts. Here are some of the most common ways people mistake assumptions for truths: Assuming what your sales representatives say about your…
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5 Functions of a Business
Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time. Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients…
Read moreLiving in a World of Right and Wrong
This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I’m doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought…
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I Love to Watch You Grow
As a first time mom, I never knew how quickly time would go by. I wrote this poem in the wee hours of the morning when my daughter was just shy of being two months old. I Love to Watch You Grow Laying in my arms each night I love to watch you grow But…
Read moreFour Words to Kill Your Business Growth
At one point in my career I wore the “Director of Guest Relations” hat. While this was not my title on an organizational chart, it’s the title I used when I received a call from a customer complaining ab0ut the services they received. I took each complaint personally because I knew that statistics show for…
Read moreHow P2P Can Help Grow Your Business
In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. While it is good to understand the difference between the two from an operational perspective,…
Read moreChanging Titles: From Director to Coach
Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my…
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