When I stepped into a challenging recruitment environment at a growing company, we needed to revolutionize our approach to employee referrals. The standard “tell your friends about us” wasn’t cutting it. That’s when we developed the Recruiter Card Program, a structured system that turned our best storytellers into powerful recruitment assets. The Birth of an…
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Why Employer Branding Matters and How to Build It: A Practical Guide for Small Businesses
In today’s competitive job market, your company’s reputation as an employer can make or break your ability to attract top talent. But here’s the thing – while giants like Google and Apple naturally draw candidates through their household names, smaller businesses often struggle to showcase what makes them special as employers. Let me share something…
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How to Tell Your Company’s Story Effectively at Recruiting Events
Over the last two decades working in human resources and public relations, I’ve attended hundreds of recruiting events, from bustling career fairs to intimate networking sessions. One thing remains constant: the companies that attract the best talent are those that tell their story compellingly. Here’s how to craft and deliver your company’s narrative in a…
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Why Candidates Ghost Employers and How to Retain Their Interest
If you’ve been involved in hiring recently, you’ve likely experienced a frustrating trend: candidates disengaging partway through the recruitment process. This phenomenon, often referred to as “ghosting,” has become increasingly common. Imagine spending weeks reviewing applications, scheduling interviews, and carefully selecting the perfect fit for your team—only to have your top choice vanish without a…
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How to Attract Qualified Candidates in a Competitive Job Market
Discover proven strategies to attract top talent in a competitive job market. Learn how to optimize your job postings, expand your reach, and create a strong employer brand to stand out and hire the best candidates for your open positions.
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Breaking Barriers: The Case for No Silos, Egos, or Turf Wars in the Workplace
In today’s fast-paced and interconnected workplace, collaboration is more than a buzzword—it’s a necessity. Yet, even in the most forward-thinking organizations, barriers like silos, egos, and turf wars persist, stifling creativity, communication, and productivity. Dismantling these barriers is essential, so you can foster a culture of teamwork and idea-sharing. The Impact of Silos, Egos, and…
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Finding a Work Environment That Values Your Ideas: Knowing When It’s Time to Move On
Work takes up a significant portion of our lives, and it’s about more than just completing tasks and hitting deadlines—it’s about feeling heard, valued, and respected. Yet, too often, we find ourselves in environments where our contributions are overlooked or dismissed. Staying in such an environment can leave you feeling invisible and unfulfilled, but finding…
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How to Work with the Golden Retriever Personality Profile: Tips for Colleagues and Retrievers Themselves
If you’ve ever worked with someone who’s supportive, empathetic, and always looking out for the well-being of others, you’ve probably encountered a Golden Retriever personality. Golden Retrievers are the team players, the nurturers, and the ones who bring harmony to the workplace. They excel at building strong relationships, providing emotional support, and ensuring that everyone…
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How to Work with the Otter Personality Profile: Tips for Colleagues and Otters Themselves
If you’ve ever worked with someone who’s enthusiastic, creative, and loves to brainstorm new ideas, you’ve probably encountered an Otter personality. Otters are the social, energetic, and free-spirited individuals who thrive in dynamic environments and bring a sense of fun and creativity to any team. While their creativity and enthusiasm are invaluable, working with them…
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How to Work with the Lion Personality Profile: Tips for Colleagues and Lions Themselves
If you’ve worked with someone who is assertive, goal-driven, and thrives under pressure, chances are you’ve encountered a Lion personality. Lions are natural leaders, quick decision-makers, and results-oriented individuals who want to take charge and get things done. While their strengths can make them invaluable in fast-paced environments, understanding how to work with them—and how…
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