You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign. You’ve told everyone you know about your business. You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town. Yet the response you’d anticipated to all your efforts has been dismal. If you reexamine
Yesterday afternoon I pulled into the drive-thru at a local restaurant to order a late lunch. It took me eight minutes to get out of the drive-thru empty handed, after the lady taking my order provided the most horrible customer service I’ve ever received in a drive-thru. I decided I’d rather spend my money where I felt like a customer
Take a moment and imagine how successful your business would be today if every single one of the customers who has ever walked thru your doors still used your services. It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your client volume higher. Now ask yourself this question,
Good or bad, people like to talk. Before the internet, talking and complaining about a company often fell on deaf ears. Now, “talking” has turned to texting and typing about things on-line – and those things have a way of sticking around for a LONG LONG TIME. You should be monitoring these online conversations to make sure your business’s reputation
As a business owner, you probably wonder if every aspect of a customer’s visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less likely they are to complete
Did you know more people do searches for things on YouTube now then they do on Yahoo? YouTube has become a search engine in its own right, and your online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos. Making videos doesn’t have to be difficult, but it
Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was
It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook
When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my
Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each
