When done successfully, working a booth at a local event, business expo, or other type of trade show can be a great way to grow awareness of the services your business provides to your community. But many marketers flop when it comes to successfully working their booth and maximizing the number of touch points available…
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What You Really Get Paid For
As anyone who’s ever started a business can confirm, there are plenty of unknowns when it comes to being an entrepreneur. “Who’s my target customer?” “Should I have employees?” “What kind of website do we need?” “How much should I charge?” And many, many other questions besides. But before you go too far down any…
Read moreDeciding Which Publications to Advertise in?
If your community is anything like the communities where we have businesses, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know…
Read moreThe Problem with the Professional Visitor
Each time I interview a new person for a marketing position, I always ask them this question, “When selling, is it more important to you to make someone happy, or is it more important to you to get their business?” If you haven’t done sales before, you may be surprised to learn this is not…
Read moreTips to Improve Facebook Fan Growth
There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it…
Read moreHow P2P Can Help Grow Your Business
In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. While it is good to understand the difference between the two from an operational perspective,…
Read more5 Steps to Measure Your Marketing ROI
Every dollar you spend marketing your business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing…
Read morePonder This as You Watch the Super Bowl
Happy Super Bowl Sunday! Did you know it’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game? I was one of those people last year, at least through the first half. Then I decided I really didn’t need to watch the second half of…
Read more5 Tips to Marketing Your Business on Pintrest
When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to…
Read more9 Marketing Success Tips
A year ago I started doing marketing consulting. Now I receive phone calls or e-mails daily asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus…
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