In order to evolve in your career in marketing, a lot of things change over time. The biggest growth development opportunity is developing the skills and knowledge to grow from an entry level position marketing job, where you’re responsible for performing the day-to-day execution of a marketing plan, to being the person developing the plan…
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Insights from Reality in Advertising
One of my former mentors recently asked me if I had read the book Reality in Advertising by Rosser Reeves. I had not, but I immediately picked up a copy of the book after he shared with me his business coach, Jay Abraham, had recommended it. The book itself has a simple concept … find your…
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Unique Photos Now on Adobe Stock Photos
Recently I donated blood, had a really bad reaction, and ended up in the ER getting a spinal tap to ensure I didn’t have a brain bleed. Following complications from the spinal tap, I found myself on complete bed rest for three days. The good news is, I finally decided to do what I said…
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5 Ways to Increase Attendance at Your Experiential Marketing Events
This weekend we were eating lunch in a mall food court when we noticed several police officers and mall cops near the closed patio area outside. We asked them what was going on. “Country music singer Hunter Hayes is doing a sound test. He is putting on a free concert here in a few hours.”…
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Top 3 Free Stock Photo Websites for Marketing Professionals on a Shoestring Budget
Whether you’re a startup, a non-profit, or just a small business struggling to make payroll, you can’t escape the need to utilize images in a digital world, where communication with your customers and prospects is now defined by online marketing principles. So how can you incorporate images into your marketing strategy without breaking the bank?…
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5 Lessons in the Power of Marketing from Blue Bell Ice Cream
On a recent trip down memory lane, I took my family to the creamery in Brenham, Texas, so they could see how the delicious treat is made. A lot has changed for the company since I first took a tour of the factory more than 25 years ago, but one thing still remains. Those who love Blue Bell ice cream, love Blue Bell ice cream.
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A Lesson in Journalism From a Texas DPS Trooper
It’s been more than 12 years since I was a new college graduate, sent to cover my first wreck as a budding journalist. As I pulled up on the scene, my heart racing fast, I was quickly met by the DPS Trooper working the accident in the rain. “You must be the newbie at The…
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Director of Marketing or Director of Miscellaneous Activities?
When I took my first job as a “Director of Marketing”, I had two years of experience under my belt coordinating mail-outs, graphics, and tradeshows. That was my narrow view of “Marketing” at the time. Since then, I have come to learn that marketing is truly at the heart of a company’s operations. Every employee…
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Avoid the Top 5 Mistakes in Event Marketing
Have you ever spent weeks or months planning your booth for a community event, tradeshow, or seminar, only to be left disappointed after the event by the results of your efforts? Worse yet … have you ever left the event overjoyed by the number of people who came by your booth, only to never see…
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How to Create Visual Stories that Sell
When I look back on the presentations I was proud of making during my college days almost two decades ago, I shutter. Not because they weren’t impressive for my skill level at the time. Simply because they focused too much on showing off my PowerPoint skills that they lacked any true marketing strategy. Over the…
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