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Category: Marketing

My Customer Wants to Ruin My Reputation – How Do I Fix It

Posted on November 26, 2016October 28, 2017

Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide…

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5 Rules to Overcome Social Media Blindness and Change the Trajectory of Your Marketing Efforts

Posted on November 16, 2016October 28, 2017

Everyday marketers across the globe waste a lot of time on social media.  And everyday, marketers across the globe generate a lot of leads on social media.  It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the…

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Marketing Dreams Can Come True When You Borrow These Ideas From Disney

Posted on November 7, 2016

My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land.  My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream.  It didn’t disappoint either of us.  She was excited…

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When the Student is Ready the Teacher Appears

Posted on October 29, 2016August 30, 2020

Have you ever noticed the moment you want something, you start to see it everywhere?  Or the moment you buy something you think is unique, it too starts appearing everywhere?  It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea…

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Four Ways to Generate More Customer Referrals

Posted on August 8, 2016August 30, 2020

One of the most rewarding parts about business is when all of your marketing efforts pay off and you bring on new customers.  One of the most exciting steps after that is when those customers become such raving fans of your products or service that they start to refer their friends and family to you as well….

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Always Ask for the Sale

Posted on August 6, 2016August 30, 2020

Yesterday I was having a conversation with a colleague. As we were discussing the sales process, I mentioned to him my biggest weakness was “closing the deal”. He immediately knew why. “You’re not asking for the sale,” he said. He was right. While I am well aware of the fundamentals of selling, sometimes I fail…

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Two Must Have Books for Small Business Marketing

Posted on December 23, 2014

“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas…

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Implementing the Sales ARC at Your Business

Posted on November 25, 2014

There are multiple sales methods you can implement into your small business marketing plan to ensure you are seeing a steady stream of clients.  In the past, we have examined Sales Funnel. Today I want to examine an even simpler method to help you master small business sales and marketing – The ARC Method. The…

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5 Functions of a Business

Posted on November 19, 2014

Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time.   Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients…

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Cutting thru Marketing Clutter with Infographics

Posted on July 22, 2014

Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message…

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This blog is owned, written and edited by Tina Bell. This blog may generate revenue through paid sponsorships, advertising, paid insertions and affiliate partnerships.

All opinions expressed in this blog are my own, regardless of whether or not payment is involved. All facts and claims made in posts should be independently verified with the manufacturer or provider.

If a conflict of interest exists in the content, it may not always be identified.

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