Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide…
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5 Rules to Overcome Social Media Blindness and Change the Trajectory of Your Marketing Efforts
Everyday marketers across the globe waste a lot of time on social media. And everyday, marketers across the globe generate a lot of leads on social media. It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the…
Read moreMarketing Dreams Can Come True When You Borrow These Ideas From Disney
My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land. My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream. It didn’t disappoint either of us. She was excited…
Read moreWhen the Student is Ready the Teacher Appears
Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea…
Read moreFour Ways to Generate More Customer Referrals
One of the most rewarding parts about business is when all of your marketing efforts pay off and you bring on new customers. One of the most exciting steps after that is when those customers become such raving fans of your products or service that they start to refer their friends and family to you as well….
Read moreAlways Ask for the Sale
Yesterday I was having a conversation with a colleague. As we were discussing the sales process, I mentioned to him my biggest weakness was “closing the deal”. He immediately knew why. “You’re not asking for the sale,” he said. He was right. While I am well aware of the fundamentals of selling, sometimes I fail…
Read moreTwo Must Have Books for Small Business Marketing
“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas…
Read moreImplementing the Sales ARC at Your Business
There are multiple sales methods you can implement into your small business marketing plan to ensure you are seeing a steady stream of clients. In the past, we have examined Sales Funnel. Today I want to examine an even simpler method to help you master small business sales and marketing – The ARC Method. The…
Read more5 Functions of a Business
Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time. Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients…
Read moreCutting thru Marketing Clutter with Infographics
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message…
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