Category: Marketing

One of the best things I ever helped implement in a marketing program was a mascot.  Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots…

Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place…

Recently I became a mom for the very first time.  Welcoming our baby girl into our home has been without a doubt the greatest joy of my life.  Her first doctor’s visit was exciting.  We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had…

Several years ago I started recommending that businesses add an e-newsletter to their marketing arsenal. If you haven’t yet done this, I encourage you to start one this week. If you did implement a newsletter and included a way for people to sign-up for the newsletter on your website, in addition to collecting emails at…

Congratulations, you have been asked to speak at a local civic organization about your business. Perhaps you have been invited by a company to come and give a presentation about the services you offer to their employees. Or maybe you are just going to give a small sales presentation to a decision maker about why…

When someone asks you the question, “What do you do at (Insert Business Name)?” your answer is essentially the start of your brand in their mind. How your brand continues to evolve in their mind happens through their first visit to your business, any follow-up correspondence, and your involvement within your local community. So what…

A few weeks ago I ran an article about tracking customer satisfaction using the Net Promoter Score (NPS) System. It is one of the systems we use at our business to both monitor our customer satisfaction levels and to also respond to complaints.  After learning about it, one of our readers wrote in and asked:…

Have you ever had a really good marketing idea, implemented it, and it went off super successfully? Then you tried to emulate it the following year – or perhaps in another market – and you didn’t have the same results? Congratulations! You haven’t failed at marketing, you’ve learned one of the cardinal sins of marketing….

When you spend time looking over your marketing materials you should continually ask yourself, “How does this marketing piece distinguish us from our competitors?” The easiest way to answer this question is by answering another question.  “If I were to take someone else’s logo and replace it with the logo on this current piece of…

Below are five questions you should be asking yourself now as you prepare or review your company’s marketing plan. 1. How do your customers want to get information? While the Yellow Pages, newspaper and television might have been great advertising venues for you five years ago, are they still the best use of your marketing…