Marketing has a lot of responsibilities, but all of them lead to one goal … generating marketing qualified leads that help sales generate the revenue that grows the business. Just like Sales is held accountable for pipeline growth, Marketing, too, should be measured on the value of the pipeline. Why? Both teams now play an…
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5 Keys to Massive Success in Marketing & Sales
Recently I received an email from someone wanting to pick my brain. They had read an article I had written about marketing an urgent care center, and they wanted to know my thoughts on something. Their email had one simple, yet very complex, question. “We are looking at adding a marketer to our team. What…
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No Formal Training Required – A Journey to Marketing Success
Growing up, my dream was to be an elementary school teacher, but after a foreign exchange trip to Germany in high school, I declared my major in college would be international relations. I dreamed of working for the United Nations or being an ambassador for the United States to a foreign country. I had planned…
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The One Thing You Must Do to Cut Through the Clutter of a Crowded Marketplace
You’ve probably heard the age old marketing adage that goes something like this, “Marketing isn’t just about saying things differently, it’s also about doing things differently.” In order to be successful in business, you must bring wanted innovation to the marketplace. In doing so, you will carve out a unique selling proposition and build a…
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5 Lessons Learned from My Life as a Polar Bear
Six years ago today, I crawled out of bed, loaded up my car for the local Fair Parade, with a polar bear costume in tow, and completed the hottest stint of my marketing career. I dressed up as a polar bear and walked the entire parade route, handing out balloons to little kids while my…
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4 Ways You’re Overpaying For Marketing Materials You Could Get for Free
Most entrepreneurs are in business to make a profit, but they’re throwing thousands of dollars away each year in wasted marketing spend … and they don’t even realize it. There are three ways, and only three ways, to create more profit in a business. You can add more customers. You can get more customers to…
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Sell Me This Pen
I saw an interesting post on LinkedIn recently that prompted me to want to share insights on what the interview question “Sell me this pen” is used for. I’ve asked this question no less than 100 times while interviewing both sales and marketing professionals. Why? Because it provides interesting insights into how someone views the…
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A New Era of Healthcare Marketing Understanding the Consumer Mindset
From great customer service, to less time spent waiting to be seen, this is exactly how
urgent care medicine has evolved to being the new way people are getting healthcare. Has your marketing evolved with it?
Tips to Avoid Business Failure
When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don’t remember when the last time was that I took an entire day to focus only on thinking about how to…
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No One Cares About Your Pleasure – But You Should Care About Their Pleasure
Each time you see a press release, invitation to a company event, or other form of marketing collateral that starts with the words, “It gives us great pleasure to announce…”, you should cringe. These seven words have a proper time and place to be used – marekting and sales copy is not that place. Here…
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