Hey there, future business owner! If you’ve been wondering how to leverage AI to start your business (without getting lost in the tech jungle), you’re in the right place. I’m excited to share this step-by-step guide that’ll take you from idea to launch using ideas presented at the December 2024 AI for Business Success Summit. Let’s Start with the Fun
Growing a small business can feel like an uphill battle, especially when juggling limited resources, tight budgets, and the need to stay competitive. Effective marketing doesn’t have to be overwhelming or cost-prohibitive if approached strategically. Here are actionable steps to help your business thrive: 1. Clarify Your Brand Identity To-Do: Define your unique value proposition (UVP). What makes your business
As artificial intelligence continues to evolve, its impact on internet search is undeniable. From voice search to personalized results, AI is revolutionizing how users find information. In this post, we’ll explore how AI is reshaping search engines and share practical tips on how businesses can prepare for these changes. How AI Will Impact Internet Search 1.AI-Driven Results Traditional search engines
As artificial intelligence (AI) continues to advance, its impact on search, content creation, and social media is becoming impossible to ignore. One big question for marketers and creators is: Will social media still matter in an AI-driven world? The short answer is yes—social media will not only remain relevant but also become even more critical in connecting with audiences and
Social media is constantly evolving, but certain strategies consistently deliver results. These actionable tips, honed from experience and data-backed practices, will help you improve engagement, extend your reach, and optimize your social media presence in 2024. 1. Craft Platform-Specific Content One common mistake is auto-posting from Instagram to Facebook. This can result in mismatched captions like “link in bio” showing
Let’s be real—marketing and public relations can be a juggling act. Between managing social media, crafting compelling press releases, analyzing campaign performance, and keeping tabs on industry trends, there’s *a lot* on your plate. The good news? There’s a wealth of free (or freemium) tools out there that can save you time, help you strategize, and even impress your boss.
We’ve all been there—standing in a slow-moving line, struggling to navigate a confusing website, or feeling frustrated by a complicated return process. Hassle and unnecessary effort aren’t just inconvenient; they’re often enough to make us walk away. As business owners, we don’t like dealing with extra work and stress, so why should we expect our customers to? Have you ever
In order to evolve in your career in marketing, a lot of things change over time. The biggest growth development opportunity is developing the skills and knowledge to grow from an entry level position marketing job, where you’re responsible for performing the day-to-day execution of a marketing plan, to being the person developing the plan and creating the strategy to
One of my former mentors recently asked me if I had read the book Reality in Advertising by Rosser Reeves. I had not, but I immediately picked up a copy of the book after he shared with me his business coach, Jay Abraham, had recommended it. The book itself has a simple concept … find your unique selling position, make sure
Recently I donated blood, had a really bad reaction, and ended up in the ER getting a spinal tap to ensure I didn’t have a brain bleed. Following complications from the spinal tap, I found myself on complete bed rest for three days. The good news is, I finally decided to do what I said I was giong to do
