It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which…
Read moreCategory: Marketing
Coping with Media Sales & Sponsorship Requests
When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson…
Read moreChanging Titles: From Director to Coach
Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my…
Read moreHiring a Marketer for Your Business
As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone to market your business. Don’t feel alone. One of the top requests I get when I’m doing marketing consulting is to provide hiring tips for adding a marketer to someone’s staff….
Read moreBranding Your Small Business
Branding your small business is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my curiosity when I recently saw the book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Baskin sitting on a shelf. As…
Read moreUsing Social Media to Market Your Small Business
What is your brand? Your answer probably includes something to do with your small business, your slogan, and hopefully customer service. What is your social media brand? That may be a harder question to answer. Do you even have one? If you don’t, it’s time to get busy. Social media is a great way for…
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