Each time I interview a new person for a marketing position, I always ask them this question, “When selling, is it more important to you to make someone happy, or is it more important to you to get their business?” If you haven’t done sales before, you may be surprised to learn this is not a trick question. I am
There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it was announced this week that
In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. While it is good to understand the difference between the two from an operational perspective, from a marketing perspective, I
Every dollar you spend marketing your business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing clients in the door? There
Happy Super Bowl Sunday! Did you know it’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game? I was one of those people last year, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just
When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to make this on Pintrest. You
A year ago I started doing marketing consulting. Now I receive phone calls or e-mails daily asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right
Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t contact the right editor. Maybe
A good brochure may capture someone’s attention and inform them about the services you provide at your business, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most brochures never go from good to great. They never provide a true reason to the reader on why they should utilize a service. Where
If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store, or other nearby place. This
