February 6, 2012 Marketing Lessons from the Best Super Bowl Commercials It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one…
December 13, 2011 Coping with Media Sales & Sponsorship Requests When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit…
November 29, 2011 Changing Titles: From Director to Coach Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing…
August 23, 2011 Hiring a Marketer for Your Business As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone…
June 7, 2011 Branding Your Small Business Branding your small business is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my…
April 12, 2011 Using Social Media to Market Your Small Business What is your brand? Your answer probably includes something to do with your small business, your slogan, and hopefully customer service. What is your…
