Recently I received an email from someone wanting to pick my brain. They had read an article I had written about marketing an urgent care center, and they wanted to know my thoughts on something. Their email had one simple, yet very complex, question. “We are looking at adding a marketer to our team. What are the skills they need
One of the most difficult parts about interviewing someone is watching the train wreck as it happens, knowing you can’t coach the person on how to improve for future interviews. With the amount of free resources available today on the internet, it amazes me how many people completely bomb interviews. Since I cannot stop potential candidates mid-interview and say, “You
Being part of a large marketing team project can be extremely rewarding when everyone knows what they’re supposed to be doing. This requires a firm marketing team foundation that outlines responsibilities and deadlines. It also requires a high level of commitment and dedication from everyone involved. If the right foundation is not set, goals will falter and frustrations will soar.
Two of the trickiest, and most important conversations you will have in your career involve money. The first conversation happens during the interview process when you negotiate your salary. The second happens after you’ve built a list of accomplishments at the company and believe you deserve more money. Asking for a raise is something many people find daunting, but you
One of my all time favorite Helen Keller quotes about life reads, “When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us.” As I pondered that quote recently, I also pondered how it applies to our careers. There are
One of the toughest parts about being a manager is finding the right talent to grow your team. Every time I post an open position online, I have no less than 50 applicants within the first week. The problem is, most of the applicants lack the main skills related to successfully accomplish the job they have just applied for online.
Discover 5 ways to make quitting your job easier.
Growing up, my dream was to be an elementary school teacher, but after a foreign exchange trip to Germany in high school, I declared my major in college would be international relations. I dreamed of working for the United Nations or being an ambassador for the United States to a foreign country. I had planned to spend two years in
The accidental manager. Those three words describe how I landed my first management position. I was hired to do marketing for two medical clinics. Within just a few years, we had grown to 14 locations in multiple states. I had been really good at my job, and as the first one hired, I was named the manager of our growing
Imagine how different your world would be today if you hadn’t snubbed your nose at things you initially thought sounded “too good to be true”. Life is full of people who pushed the limits – tried the things others dared not to try – and came out on top. Consider your smartphone. A mere decade ago your friends would’ve called
