Everyday marketers across the globe waste a lot of time on social media. And everyday, marketers across the globe generate a lot of leads on social media. It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the vast field of online marketing.
My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land. My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream. It didn’t disappoint either of us. She was excited to see Mickey and Minnie,
Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea and then you unconsciously keep
While at the park this weekend with my two year old daughter, a little boy a few years older than her asked to play with her in the sandbox. They played together for about 15 minutes. Periodically his father would tell him to quit doing certain things that all the other kids were doing. Soon his mother chimed in and
The biggest mistake businesses make in advertising is saying the same thing everyone else is saying. Before you read any further, I encourage you to do something. Take out the last 3 advertisements you ran for your business, and ask yourself one question: Could my competition put their logo on this piece and call it their own? In over 90% of the
One of the most rewarding parts about business is when all of your marketing efforts pay off and you bring on new customers. One of the most exciting steps after that is when those customers become such raving fans of your products or service that they start to refer their friends and family to you as well. If you’re like the majority
Yesterday I was having a conversation with a colleague. As we were discussing the sales process, I mentioned to him my biggest weakness was “closing the deal”. He immediately knew why. “You’re not asking for the sale,” he said. He was right. While I am well aware of the fundamentals of selling, sometimes I fail to implement all of the
Until I was a mom, I never understood the magic in the outwardly “annoying” things children do. As I was flying to Louisville, Kentucky today from Houston, Texas, two young girls were seated in front of me, their mother situated strategically between them. Having flown now multiple times with a baby, I could appreciate the skill this mother had mastered,
If you were around at the start of the 21st century, you may remember the television game show, The Weakest Link. On the show, if a contestant failed out, the host would say, “You are the weakest link, goodbye.” While those six words are easy to say on a show designed for entertainment and high ratings, mangers and business owners
If there is one word to sum up the fatal flaw in a marketing competitive analysis it would be … Assumptions! Assumptions around what your competition offers can kill your marketing and sales efforts. Here are some of the most common ways people mistake assumptions for truths: Assuming what your sales representatives say about your competition is accurate. Your sales
