Over the course of my career, I have fallen into management roles simply because I was the first one hired in a start-up type business that rapidly grew. When we needed a second or third person on my team, I was suddenly a manager. This saw me at an early age (26) sitting around management tables, planning business expansion and
I saw an interesting post on LinkedIn recently that prompted me to want to share insights on what the interview question “Sell me this pen” is used for. I’ve asked this question no less than 100 times while interviewing both sales and marketing professionals. Why? Because it provides interesting insights into how someone views the sales process. The Value Sales
If there is one piece of advice I heeded early in my career that has made the biggest impact in my work ethic, and that I also believe a large portion of the work pool doesn’t understand today, it would be these 18 words: “You don’t get paid for the hour. You get paid for the value you bring to
A little less than 24 hours ago I walked into my bosses office for our weekly Mentor Meeting. I had been at work since 5 a.m. plugging away at two marketing projects and the plan for onboarding a new team member. The prior day I had skipped lunch and rearranged my schedule to put every marketing project I was working
From great customer service, to less time spent waiting to be seen, this is exactly how
urgent care medicine has evolved to being the new way people are getting healthcare. Has your marketing evolved with it?
When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don’t remember when the last time was that I took an entire day to focus only on thinking about how to grow our business. It is
Many years ago, I made the decision to start work on my Master’s Degree in Marketing. I was accepted into a program pending three letters of recommendation, including one from my current employer explaining why I was a good candidate for the program. I quickly secured the first two letters, but my boss at the time was not on board
Each time you see a press release, invitation to a company event, or other form of marketing collateral that starts with the words, “It gives us great pleasure to announce…”, you should cringe. These seven words have a proper time and place to be used – marekting and sales copy is not that place. Here are three reasons why you
A large portion of the country dreads getting up on Monday morning and heading into work. I used to be one of the people who had a great disdain for Monday mornings. Than I had an ephionoy…maybe it wasn’t the Mondays that I didn’t like. Have you ever stopped to think that maybe it’s not Monday’s that you don’t like?
Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide a service or product you
