How to Grow Professionally By Reading One Book a Week
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
On a recent trip down memory lane, I took my family to the creamery in Brenham, Texas, so they could see how the delicious treat is made. A lot has changed for the company since I first took a tour of the factory more than 25 years ago, but one thing still remains. Those who love Blue Bell ice cream, love Blue Bell ice cream.
It’s been more than 12 years since I was a new college graduate, sent to cover my first wreck as a budding journalist. As I pulled up on the scene, my heart racing fast, I was quickly met by the DPS Trooper working the accident in the rain. “You must be the newbie at The Meteor. Stay out of the
Recently I was having a conversation with a group of business professionals when one of them asked, “What three words best describe you?” It’s an interesting conversation to ponder. Off the cuff I shared with the group, “Efficient”, “Servant-Leader”, and “Creative”. While others in the conversation no doubt knew the exact three words to pick, I struggled. I even struggled
When I took my first job as a “Director of Marketing”, I had two years of experience under my belt coordinating mail-outs, graphics, and tradeshows. That was my narrow view of “Marketing” at the time. Since then, I have come to learn that marketing is truly at the heart of a company’s operations. Every employee you have is a brand
Have you ever spent weeks or months planning your booth for a community event, tradeshow, or seminar, only to be left disappointed after the event by the results of your efforts? Worse yet … have you ever left the event overjoyed by the number of people who came by your booth, only to never see any of them convert into
When I look back on the presentations I was proud of making during my college days almost two decades ago, I shutter. Not because they weren’t impressive for my skill level at the time. Simply because they focused too much on showing off my PowerPoint skills that they lacked any true marketing strategy. Over the past five years, I have
Marketing has a lot of responsibilities, but all of them lead to one goal … generating marketing qualified leads that help sales generate the revenue that grows the business. Just like Sales is held accountable for pipeline growth, Marketing, too, should be measured on the value of the pipeline. Why? Both teams now play an ongoing role in the sales
Do you ever feel like you’re drowning in a sea of decision making, wondering why the team around you is unable to find solutions on their own? The reason why this may be happening is because you haven’t been able to fully communicate your product’s or service’s mission and strategy to your entire team. What is strategy? Strategy is commonly
On a flight from Dallas to San Francisco I sat next to the Vice President of Talent for a large international company. He was headed to the Bay Area to teach a class of 30 aspiring corporate leaders how to succeed on their career paths. I asked him how, out of a company of thousands of people, those 30 individuals