Category: Business

Building Resilience: Tips to Supporting First Responders in Navigating Stress and Trauma

Being a first responder comes with immense challenges. From high-pressure decisions to witnessing unimaginable tragedies, the job demands physical endurance, emotional strength, and mental focus. Yet, with these demands, first responders often face mental health struggles, burnout, and compassion fatigue. Explore the essence of resilience training, offering practical strategies for managing stress and fostering well-being. Understanding Resilience Resilience is the

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You Don’t Like Work & Hassel – Neither Do Your Customers

We’ve all been there—standing in a slow-moving line, struggling to navigate a confusing website, or feeling frustrated by a complicated return process. Hassle and unnecessary effort aren’t just inconvenient; they’re often enough to make us walk away. As business owners, we don’t like dealing with extra work and stress, so why should we expect our customers to? Have you ever

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Overcoming Disappointment at Elementary Awards Ceremonies

To all the parents out there who got to go to your kiddos award ceremony across various schools today and post pictures of their awards and celebrate their end of year success … congratulations!! Super proud (and envious of you). To the parents who didn’t even know there was an end of year award ceremony today and whose week went

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A pyramid describing what the CMO gets paid to do.

Chief Marketing Officer Job Description

In order to evolve in your career in marketing, a lot of things change over time.  The biggest growth development opportunity is developing the skills and knowledge to grow from an entry level position marketing job, where you’re responsible for performing the day-to-day execution of a marketing plan, to being the person developing the plan and creating the strategy to

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Insights from Reality in Advertising

One of my former mentors recently asked me if I had read the book Reality in Advertising by Rosser Reeves.  I had not, but I immediately picked up a copy of the book after he shared with me his business coach, Jay Abraham, had recommended it. The book itself has a simple concept … find your unique selling position, make sure

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A collection of stock photos on Adobe Stock Photos for marketing and advertising.

Unique Photos Now on Adobe Stock Photos

Recently I donated blood, had a really bad reaction, and ended up in the ER getting a spinal tap to ensure I didn’t have a brain bleed.  Following complications from the spinal tap, I found myself on complete bed rest for three days.  The good news is, I finally decided to do what I said I was giong to do

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Road sign under plam trees at the beach in Key West Florida Stock Photo

Beach Photos

Are you looking for beach photos to use in your project? This is a collection of some of my favorite beach stock photos that I have taken throughout our travels. [foogallery id=”8087″] These images are available for purchase through Adobe Stock Photo. If you haven’t checked them out yet, you can get a . Tips for Taking Beach Photos One

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5 Steps to Go from Niche to Leverage as a New Manager

Many new supervisors are promoted to their first managerial role because they are exceptionally skilled in their technical field. As an accomplished technician, their expertise often makes them the go-to person for solving problems, creating results, and driving success. This mastery of their niche is what earns them the promotion. But then something happens. The once-thriving technician-turned-manager finds themselves struggling

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