Whether you’re a startup, a non-profit, or just a small business struggling to make payroll, you can’t escape the need to utilize images in a digital world, where communication with your customers and prospects is now defined by online marketing principles.
So how can you incorporate images into your marketing strategy without breaking the bank?
Hiring a professional photographer to take your own photos for websites, social media posts, and online advertising can be expensive. Additionally, purchasing stock photos online for presentations, online content, or flyers can also add up quickly.
The good news is several photographers and graphic designers from across the globe donate their stock photos to online websites, where under the Creative Commons license, you can use their work for free in both personal and professional creations.
While a number of sites exist where free digital images are available, there are three sites that should be bookmarked for quick reference.
Pexels.com
Pexels combines images from multiple free image websites into one giant online photo library. The site has more than 40,000 free stock photos and adds roughly 3,000 new hand-picked photos a month to their library. All published pictures are high-quality and licensed under CC0.
StockSnap.io
StockSnap promises users an ever-expanding collection of the best, most beautiful stock images for free under the CC0 license that lets you do what you want with all their photos, with no attribution required.
Iconmonstr.com
With more than 4,000 free icons available to choose from, IconMonstr is a great resource for creating icons needed in infographics.
Utilizing their PNG creator color options makes it easy for marketers without a graphic design background to create icons that match their corporate brand standards, too.
A best practice tip for utilizing images is to save them into a folder on your computer using a naming system that includes the site and date you downloaded the image, along with the original file name. Also, make sure to save a copy of the website’s license agreement in your digital image library.
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