As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone to market your business. Don’t feel alone. One of the top requests I get when I’m doing marketing consulting is to provide hiring tips for adding a marketer to someone’s staff. Over the course of my
Branding your small business is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my curiosity when I recently saw the book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Baskin sitting on a shelf. As a Texan, the book not
What is your brand? Your answer probably includes something to do with your small business, your slogan, and hopefully customer service. What is your social media brand? That may be a harder question to answer. Do you even have one? If you don’t, it’s time to get busy. Social media is a great way for you to do marketing, provide
