One of the best things I ever helped implement in a marketing program was a mascot. Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots I would often get the
Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place that highlights what each marketer
Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor’s visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had arrived, we had begun to
As a first time mom, I never knew how quickly time would go by. I wrote this poem in the wee hours of the morning when my daughter was just shy of being two months old. I Love to Watch You Grow Laying in my arms each night I love to watch you grow But time is going by too
Several years ago I started recommending that businesses add an e-newsletter to their marketing arsenal. If you haven’t yet done this, I encourage you to start one this week. If you did implement a newsletter and included a way for people to sign-up for the newsletter on your website, in addition to collecting emails at events and when people utilize
Congratulations, you have been asked to speak at a local civic organization about your business. Perhaps you have been invited by a company to come and give a presentation about the services you offer to their employees. Or maybe you are just going to give a small sales presentation to a decision maker about why they should utilize your company
When someone asks you the question, “What do you do at (Insert Business Name)?” your answer is essentially the start of your brand in their mind. How your brand continues to evolve in their mind happens through their first visit to your business, any follow-up correspondence, and your involvement within your local community. So what might you be doing wrong
At one point in my career I wore the “Director of Guest Relations” hat. While this was not my title on an organizational chart, it’s the title I used when I received a call from a customer complaining ab0ut the services they received. I took each complaint personally because I knew that statistics show for every customer complaint there are
A few weeks ago I ran an article about tracking customer satisfaction using the Net Promoter Score (NPS) System. It is one of the systems we use at our business to both monitor our customer satisfaction levels and to also respond to complaints. After learning about it, one of our readers wrote in and asked: “Seems if the real goal
Have you ever had a really good marketing idea, implemented it, and it went off super successfully? Then you tried to emulate it the following year – or perhaps in another market – and you didn’t have the same results? Congratulations! You haven’t failed at marketing, you’ve learned one of the cardinal sins of marketing. Strategies and tactics vary by
