When I took my first job as a “Director of Marketing”, I had two years of experience under my belt coordinating mail-outs, graphics, and tradeshows. That was my narrow view of “Marketing” at the time. Since then, I have come to learn that marketing is truly at the heart of a company’s operations. Every employee…
Read moreAuthor: Tina Bell
Avoid the Top 5 Mistakes in Event Marketing
Have you ever spent weeks or months planning your booth for a community event, tradeshow, or seminar, only to be left disappointed after the event by the results of your efforts? Worse yet … have you ever left the event overjoyed by the number of people who came by your booth, only to never see…
Read moreHow to Create Visual Stories that Sell
When I look back on the presentations I was proud of making during my college days almost two decades ago, I shutter. Not because they weren’t impressive for my skill level at the time. Simply because they focused too much on showing off my PowerPoint skills that they lacked any true marketing strategy. Over the…
Read moreThe Ups & Downs of Being a Daughter
Seven years ago today my phone rang a little after 3 a.m.. I heard my mom’s voice on the other end of the line. My Dad was in the hospital, and we needed to come quick. The five hour car ride to the hospital in Houston was interrupted about 45 minutes before we arrived with…
Read moreHow to Understand the Modern Marketing Funnel & Lead Generation
Marketing has a lot of responsibilities, but all of them lead to one goal … generating marketing qualified leads that help sales generate the revenue that grows the business. Just like Sales is held accountable for pipeline growth, Marketing, too, should be measured on the value of the pipeline. Why? Both teams now play an…
Read moreWhy Your Team Comes to You for Every Decision & How to Empower Them to Stop
Do you ever feel like you’re drowning in a sea of decision making, wondering why the team around you is unable to find solutions on their own? The reason why this may be happening is because you haven’t been able to fully communicate your product’s or service’s mission and strategy to your entire team. What…
Read more3 Qualities You Should Look for When Selecting New Company Leaders
On a flight from Dallas to San Francisco I sat next to the Vice President of Talent for a large international company. He was headed to the Bay Area to teach a class of 30 aspiring corporate leaders how to succeed on their career paths. I asked him how, out of a company of thousands…
Read more5 Keys to Massive Success in Marketing & Sales
Recently I received an email from someone wanting to pick my brain. They had read an article I had written about marketing an urgent care center, and they wanted to know my thoughts on something. Their email had one simple, yet very complex, question. “We are looking at adding a marketer to our team. What…
Read moreHow to Make Raisin Bran Muffins
My absolute favorite breakfast cereal is Raisin Bran. I also absolutely love Bran Muffins. So I decided it would be a great idea to put the two together. What resulted was a delicious breakfast muffin that everyone in our family loved. Ingredients 1/4 cup olive oil 1 1/2 cups Raisin Bran cereal 3/4 cup milk…
Read moreDon’t Make These 4 Mistakes On Your Next Job Interview
One of the most difficult parts about interviewing someone is watching the train wreck as it happens, knowing you can’t coach the person on how to improve for future interviews. With the amount of free resources available today on the internet, it amazes me how many people completely bomb interviews. Since I cannot stop potential…
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