Have you ever spent weeks or months planning your booth for a community event, tradeshow, or seminar, only to be left disappointed after the event by the results of your efforts? Worse yet … have you ever left the event overjoyed by the number of people who came by your booth, only to never see any of them convert into
When I look back on the presentations I was proud of making during my college days almost two decades ago, I shutter. Not because they weren’t impressive for my skill level at the time. Simply because they focused too much on showing off my PowerPoint skills that they lacked any true marketing strategy. Over the past five years, I have
Seven years ago today my phone rang a little after 3 a.m.. I heard my mom’s voice on the other end of the line. My Dad was in the hospital, and we needed to come quick. The five hour car ride to the hospital in Houston was interrupted about 45 minutes before we arrived with another call from my mom.
Marketing has a lot of responsibilities, but all of them lead to one goal … generating marketing qualified leads that help sales generate the revenue that grows the business. Just like Sales is held accountable for pipeline growth, Marketing, too, should be measured on the value of the pipeline. Why? Both teams now play an ongoing role in the sales
Do you ever feel like you’re drowning in a sea of decision making, wondering why the team around you is unable to find solutions on their own? The reason why this may be happening is because you haven’t been able to fully communicate your product’s or service’s mission and strategy to your entire team. What is strategy? Strategy is commonly
On a flight from Dallas to San Francisco I sat next to the Vice President of Talent for a large international company. He was headed to the Bay Area to teach a class of 30 aspiring corporate leaders how to succeed on their career paths. I asked him how, out of a company of thousands of people, those 30 individuals
Recently I received an email from someone wanting to pick my brain. They had read an article I had written about marketing an urgent care center, and they wanted to know my thoughts on something. Their email had one simple, yet very complex, question. “We are looking at adding a marketer to our team. What are the skills they need
My absolute favorite breakfast cereal is Raisin Bran. I also absolutely love Bran Muffins. So I decided it would be a great idea to put the two together. What resulted was a delicious breakfast muffin that everyone in our family loved. Ingredients 1/4 cup olive oil 1 1/2 cups Raisin Bran cereal 3/4 cup milk 1 cup all-purpose flour 2
One of the most difficult parts about interviewing someone is watching the train wreck as it happens, knowing you can’t coach the person on how to improve for future interviews. With the amount of free resources available today on the internet, it amazes me how many people completely bomb interviews. Since I cannot stop potential candidates mid-interview and say, “You
Yesterday we decided to make Confetti Eggs, but I wasn’t sure what to do with all the insides of the eggs. I found a low carb egg and cheese quiche recipe online and adapted it slightly to fit our family’s tastes. It was simply heaven! Ingredients 8 ounces mild cheddar cheese (grated and divided) 8 ounces smoked white cheese (grated
