Interviews are a blessing and a curse, no matter which side of the table you’re sitting on during the formal gathering. I read an interesting comment feed on LinkedIN the other day that chastised interviewers for not getting outside the box to really know candidates. People slammed the formalities around Selection Teams who use the same list of questions for
One of the best parts about being fresh out of college is just how naive you are that you can actually change the world. It’s a belief you’ve been taught since you were little, and by the time you’ve received your last A+ on a college project, you know you have a great skill set to offer. As you head
You’ve probably heard the age old marketing adage that goes something like this, “Marketing isn’t just about saying things differently, it’s also about doing things differently.” In order to be successful in business, you must bring wanted innovation to the marketplace. In doing so, you will carve out a unique selling proposition and build a marketing campaign that will propel
Several years ago I set out on a mission with a partner to build a blog business based entirely around teaching other urgent care owners how to grow and run their medical practices. In just a few short years, we had a list of nearly 10,000 subscribers and were making a descent profit. Then my life took a different direction,
First impressions matter. Period. End of story. With that thought in mind, I ask you to ponder these two questions: How much bigger would my business be today if my team always made a stellar first impression? What areas in my business are creating negative first impressions? The answer to the first question should motivate you to solve the list
Have you ever had one or those moments in life where you felt as though someone had built their entire presentation just for you? A moment in time when the more you listened to what they said, the more the light bulbs went off in your head about how to improve your situation? As I listened to the CEO of
One of the biggest mistakes I made as an untrained manager early on in my career was holding onto the false belief that no one could do it as good as I could. It always appeared on the surface to be easier to just work an extra two hours every day then to put in an extra two weeks training
Six years ago today, I crawled out of bed, loaded up my car for the local Fair Parade, with a polar bear costume in tow, and completed the hottest stint of my marketing career. I dressed up as a polar bear and walked the entire parade route, handing out balloons to little kids while my colleagues talked to their parents
Most entrepreneurs are in business to make a profit, but they’re throwing thousands of dollars away each year in wasted marketing spend … and they don’t even realize it. There are three ways, and only three ways, to create more profit in a business. You can add more customers. You can get more customers to buy from you. You can
Labels suck! I can remember working for a man who once labeled me as a certain type of person, and for the entire time I worked for him, he never let me out of that box. The label, untrue or not, stuck. I would come home frustrated because no matter how much I changed over the tenure of our working
