Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea and then you unconsciously keep
One of the most rewarding parts about business is when all of your marketing efforts pay off and you bring on new customers. One of the most exciting steps after that is when those customers become such raving fans of your products or service that they start to refer their friends and family to you as well. If you’re like the majority
Yesterday I was having a conversation with a colleague. As we were discussing the sales process, I mentioned to him my biggest weakness was “closing the deal”. He immediately knew why. “You’re not asking for the sale,” he said. He was right. While I am well aware of the fundamentals of selling, sometimes I fail to implement all of the
“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas with different people if we
There are multiple sales methods you can implement into your small business marketing plan to ensure you are seeing a steady stream of clients. In the past, we have examined Sales Funnel. Today I want to examine an even simpler method to help you master small business sales and marketing – The ARC Method. The ARC method is a simple
Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time. Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients walking through them. Marketing means
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message into the mind of the
One of the best things I ever helped implement in a marketing program was a mascot. Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots I would often get the
Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place that highlights what each marketer
Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor’s visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had arrived, we had begun to