You’ve probably heard the age old marketing adage that goes something like this, “Marketing isn’t just about saying things differently, it’s also about doing things differently.” In order to be successful in business, you must bring wanted innovation to the marketplace. In doing so, you will carve out a unique selling proposition and build a marketing campaign that will propel
Six years ago today, I crawled out of bed, loaded up my car for the local Fair Parade, with a polar bear costume in tow, and completed the hottest stint of my marketing career. I dressed up as a polar bear and walked the entire parade route, handing out balloons to little kids while my colleagues talked to their parents
Most entrepreneurs are in business to make a profit, but they’re throwing thousands of dollars away each year in wasted marketing spend … and they don’t even realize it. There are three ways, and only three ways, to create more profit in a business. You can add more customers. You can get more customers to buy from you. You can
I saw an interesting post on LinkedIn recently that prompted me to want to share insights on what the interview question “Sell me this pen” is used for. I’ve asked this question no less than 100 times while interviewing both sales and marketing professionals. Why? Because it provides interesting insights into how someone views the sales process. The Value Sales
From great customer service, to less time spent waiting to be seen, this is exactly how
urgent care medicine has evolved to being the new way people are getting healthcare. Has your marketing evolved with it?
When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don’t remember when the last time was that I took an entire day to focus only on thinking about how to grow our business. It is
Each time you see a press release, invitation to a company event, or other form of marketing collateral that starts with the words, “It gives us great pleasure to announce…”, you should cringe. These seven words have a proper time and place to be used – marekting and sales copy is not that place. Here are three reasons why you
Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide a service or product you
Everyday marketers across the globe waste a lot of time on social media. And everyday, marketers across the globe generate a lot of leads on social media. It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the vast field of online marketing.
My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land. My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream. It didn’t disappoint either of us. She was excited to see Mickey and Minnie,
