Growing a small business can feel like an uphill battle, especially when juggling limited resources, tight budgets, and the need to stay competitive. Effective marketing doesn’t have to be overwhelming or cost-prohibitive if approached strategically. Here are actionable steps to help your business thrive: 1. Clarify Your Brand Identity To-Do: Define your unique value proposition…
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How AI is Transforming Internet Search: What Businesses Need to Do Now to Stay Ahead
As artificial intelligence continues to evolve, its impact on internet search is undeniable. From voice search to personalized results, AI is revolutionizing how users find information. In this post, we’ll explore how AI is reshaping search engines and share practical tips on how businesses can prepare for these changes. How AI Will Impact Internet Search…
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How AI Will Impact Social Media and What It Means for Your Business
As artificial intelligence (AI) continues to advance, its impact on search, content creation, and social media is becoming impossible to ignore. One big question for marketers and creators is: Will social media still matter in an AI-driven world? The short answer is yes—social media will not only remain relevant but also become even more critical…
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Top Social Media Tips to Boost Engagement and Reach in 2024
Social media is constantly evolving, but certain strategies consistently deliver results. These actionable tips, honed from experience and data-backed practices, will help you improve engagement, extend your reach, and optimize your social media presence in 2024. 1. Craft Platform-Specific Content One common mistake is auto-posting from Instagram to Facebook. This can result in mismatched captions…
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The Best Free (or Freemium) Tools Every Marketing and PR Professional Should Be Using
Let’s be real—marketing and public relations can be a juggling act. Between managing social media, crafting compelling press releases, analyzing campaign performance, and keeping tabs on industry trends, there’s *a lot* on your plate. The good news? There’s a wealth of free (or freemium) tools out there that can save you time, help you strategize,…
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You Don’t Like Work & Hassel – Neither Do Your Customers
We’ve all been there—standing in a slow-moving line, struggling to navigate a confusing website, or feeling frustrated by a complicated return process. Hassle and unnecessary effort aren’t just inconvenient; they’re often enough to make us walk away. As business owners, we don’t like dealing with extra work and stress, so why should we expect our…
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Chief Marketing Officer Job Description
In order to evolve in your career in marketing, a lot of things change over time. The biggest growth development opportunity is developing the skills and knowledge to grow from an entry level position marketing job, where you’re responsible for performing the day-to-day execution of a marketing plan, to being the person developing the plan…
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Insights from Reality in Advertising
One of my former mentors recently asked me if I had read the book Reality in Advertising by Rosser Reeves. I had not, but I immediately picked up a copy of the book after he shared with me his business coach, Jay Abraham, had recommended it. The book itself has a simple concept … find your…
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Unique Photos Now on Adobe Stock Photos
Recently I donated blood, had a really bad reaction, and ended up in the ER getting a spinal tap to ensure I didn’t have a brain bleed. Following complications from the spinal tap, I found myself on complete bed rest for three days. The good news is, I finally decided to do what I said…
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5 Ways to Increase Attendance at Your Experiential Marketing Events
This weekend we were eating lunch in a mall food court when we noticed several police officers and mall cops near the closed patio area outside. We asked them what was going on. “Country music singer Hunter Hayes is doing a sound test. He is putting on a free concert here in a few hours.”…
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