From great customer service, to less time spent waiting to be seen, this is exactly how
urgent care medicine has evolved to being the new way people are getting healthcare. Has your marketing evolved with it?
Author: Tina Bell
Tips to Avoid Business Failure
When was the last time you took a day to focus solely on learning and thinking about how to improve your business? For me, that answer is this past Friday. Prior to that, I don’t remember when the last time was that I took an entire day to focus only on thinking about how to…
Read moreAttention College Grads: Knowledge is Power But Experience Builds The Platform For Leadership
Many years ago, I made the decision to start work on my Master’s Degree in Marketing. I was accepted into a program pending three letters of recommendation, including one from my current employer explaining why I was a good candidate for the program. I quickly secured the first two letters, but my boss at the…
Read moreNo One Cares About Your Pleasure – But You Should Care About Their Pleasure
Each time you see a press release, invitation to a company event, or other form of marketing collateral that starts with the words, “It gives us great pleasure to announce…”, you should cringe. These seven words have a proper time and place to be used – marekting and sales copy is not that place. Here…
Read moreThe One List That Caused Me to Quit My Job – And Why You Need to Create One, Too
A large portion of the country dreads getting up on Monday morning and heading into work. I used to be one of the people who had a great disdain for Monday mornings. Than I had an ephionoy…maybe it wasn’t the Mondays that I didn’t like. Have you ever stopped to think that maybe it’s not…
Read moreMy Customer Wants to Ruin My Reputation – How Do I Fix It
Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide…
Read more5 Rules to Overcome Social Media Blindness and Change the Trajectory of Your Marketing Efforts
Everyday marketers across the globe waste a lot of time on social media. And everyday, marketers across the globe generate a lot of leads on social media. It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the…
Read moreMarketing Dreams Can Come True When You Borrow These Ideas From Disney
My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land. My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream. It didn’t disappoint either of us. She was excited…
Read moreWhen the Student is Ready the Teacher Appears
Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea…
Read moreThere Will Always Be People Who Tell You You Can’t … CAN On Anyway!
While at the park this weekend with my two year old daughter, a little boy a few years older than her asked to play with her in the sandbox. They played together for about 15 minutes. Periodically his father would tell him to quit doing certain things that all the other kids were doing. Soon…
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