When you spend time looking over your marketing materials you should continually ask yourself, “How does this marketing piece distinguish us from our competitors?” The easiest way to answer this question is by answering another question. “If I were to take someone else’s logo and replace it with the logo on this current piece of marketing collateral, would it make
Below are five questions you should be asking yourself now as you prepare or review your company’s marketing plan. 1. How do your customers want to get information? While the Yellow Pages, newspaper and television might have been great advertising venues for you five years ago, are they still the best use of your marketing dollars today? In order to
When done successfully, working a booth at a local event, business expo, or other type of trade show can be a great way to grow awareness of the services your business provides to your community. But many marketers flop when it comes to successfully working their booth and maximizing the number of touch points available to reach potential customers both
As anyone who’s ever started a business can confirm, there are plenty of unknowns when it comes to being an entrepreneur. “Who’s my target customer?” “Should I have employees?” “What kind of website do we need?” “How much should I charge?” And many, many other questions besides. But before you go too far down any of those paths, pause a
On the afternoon of Sunday, August 25, 2013, Meg-Meg Bell began her journey over Rainbow Bridge. She peacefully passed away with her father at her side and in the loving arms of her mother at Wisdom Animal Clinic in Texarkana after putting up a valiant and brave battle against canine lymphoma. She was an inspiration to many. Meg-Meg joined the
If your community is anything like the communities where we have businesses, you are not limited on the number of publication sales reps frequenting your business, leaving you voicemails, or filling up your inbox, all in hopes of getting you to spend your advertising dollars with them. With so many options, how do you know which publication to pick? Step
Enjoying the 4th of July on Lake Ouachita with Meg!! It’s been almost one month since we found out her cancer came back. So far Meg is still doing well. She had a blast in the water, enjoyed tent camping for the first time, and really loved the hotdogs cooked over the campfire!!
Each time I interview a new person for a marketing position, I always ask them this question, “When selling, is it more important to you to make someone happy, or is it more important to you to get their business?” If you haven’t done sales before, you may be surprised to learn this is not a trick question. I am
Sunday afternoon, as Brandon and I were packing for our vacation, we noticed a larger than normal lymph node in Meg’s throat area. We were both concerned about it, so we asked Brandon’s mom to take her to the vet yesterday. Joanna at Wisdom Animal Clinic saw her at 4 o’clock. Shortly thereafter we got a phone call letting us
There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it was announced this week that
