5 Steps to Measure Your Marketing ROI

Every dollar you spend marketing your business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing clients in the door? There

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Ponder This as You Watch the Super Bowl

Happy Super Bowl Sunday! Did you know it’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game?  I was one of those people last year, at least through the first half.  Then I decided I really didn’t need to watch the second half of the game, I would just

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Meg’s Final Treatment for Canine Lymphoma is Tomorrow.

Tomorrow is already a bittersweet day for me … and for Miss Meg-Meg.  It’s so hard to believe that six months have come and gone since we learned Meg had canine lymphoma.  If you’ve followed my periodic blog about her progress, you know we started with weekly treatments.  For the last several treatments we’ve been going bi-monthly.  Tomorrow is the

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Eggplant Grillers

Eggplant Grillers are DELICIOUS and fairly easy to make. Ingredients: 1 medium eggplant Goat cheese 2 medium tomatoes Olive oil Dried or Fresh Basil Preheat grill for medium heat. Cut Eggplant into 1″ thick rounds, then cut pieces in half. Coat eggplant with olive oil on both sides and sprinkle with basil. Arrange half of the eggplant slices on a

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5 Tips to Marketing Your Business on Pintrest

When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to make this on Pintrest. You

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9 Marketing Success Tips

A year ago I started doing marketing consulting. Now I receive phone calls or e-mails daily asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus my marketing efforts on right

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The Latest on Miss Meg-Meg’s Progress

I’m happy to let you know that since I last wrote about Meg-Meg, she’s really had a great few months. As I type this, she’s outside walking in the cold with her dad! He’s a great dad. :) We just got back from a week long family Christmas vacation to visit my family in Huntsville and Sealy, Texas.  She did

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Homemade For the Holidays

I’ve always been a big fan of what I call “Gifts from the Heart”, so this year for Christmas I decided to make most of the gifts for family and friends.  Below are 5 of my favorite gifts I made this year. Bubble Wrap Calendar One of my friends LOVES popping bubble wrap. When I found a “Bubble Wrap Calendar”

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Thank You Animal Adventure

For Christmas I really wanted to get Meg a new Boots & Barkley “porcupine” (her favorite toy).  She received one last Christmas from “Santa”, and she loved it.  In fact, it instantly became her favorite toy.  She played and played and played with it, and within about six months, it was time for a new one.  I bought her a

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The Zebra Ranch near Magnolia, AR

When I first started working at HealthCARE Express, my office mate and I would often drive back and forth to our Magnolia, AR clinic together.  On our way there, we’d pass a house that just had one zebra in the field.  As time went on, the number of zebras began to grow.  She loves zebras, so it was always a

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