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Category: Business

Branding Your Small Business

Branding your small business is a major cornerstone to your marketing campaign’s success. Those are words I strongly stand behind. So you can imagine my curiosity when I recently saw the book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Baskin sitting on a shelf. As a Texan, the book not

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Using Social Media to Market Your Small Business

What is your brand? Your answer probably includes something to do with your small business, your slogan, and hopefully customer service. What is your social media brand? That may be a harder question to answer. Do you even have one? If you don’t, it’s time to get busy. Social media is a great way for you to do marketing, provide

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