Changing Titles: From Director to Coach

Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each

Read More »

Hiring a Marketer for Your Business

As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone to market your business. Don’t feel alone. One of the top requests I get when I’m doing marketing consulting is to provide hiring tips for adding a marketer to someone’s staff. Over the course of my

Read More »

And She Said Ya Mon!!

For the last week Brandon and I have kept the most exciting & memorable moment of our trip secret, so we could call or visit his family in person when we got back. Sorry if you didn’t get a call on my end – I am not the best at phoning everyone. In fact, I only phoned my mom!! Here

Read More »

Jamaican Dolphin Swim…Continued

If you missed yesterday’s post you’ll want to read it first. After our time admiring the dolphins, we actually got to do trucks with them. The first trick was lovely. The dolphins came up and kissed us on each cheek. Then we got to kiss each of them. It was one of the sweetest moments of my life. They made

Read More »

Feel the Wind in Your Sails

Yesterday was our last full day on the resort, so we made the most of it relaxing in the cool ocean breeze. I told Brandon my favorite thing about the breeze is it serious like a massage of it’s own. It’s amazing to me how it feels cool, despite mixing with the warm sunshine. It’s also neat how the breeze

Read More »

A Prefect Ending to a Dream Vacation in Jamaica

Alas, the sun has set on our vacation. It has truly been a dream vacation for me. As we walked towards the beach for the last time tonight, I started to cry. I could not have scripted a more beautiful, romantic, vacation, nor could I have written a more perfect last day. This morning started as usual, with a buffet

Read More »