Fireworks Look Better When You Put Your Phone Down

Fireworks Look Better When You Put Your Phone Down

“They grow up too fast, so you can never take too many photos.”  Those are the words I hear repeatedly from total strangers when they see my little girl in public as they recall when their children were small once, too. I took their advice.  At one point, it was safe to say I was taking around 50 pictures of

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5 Lessons in the Power of Marketing from Blue Bell Ice Cream

On a recent trip down memory lane, I took my family to the creamery in Brenham, Texas, so they could see how the delicious treat is made. A lot has changed for the company since I first took a tour of the factory more than 25 years ago, but one thing still remains. Those who love Blue Bell ice cream, love Blue Bell ice cream.

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A Lesson in Journalism From a Texas DPS Trooper

It’s been more than 12 years since I was a new college graduate, sent to cover my first wreck as a budding journalist. As I pulled up on the scene, my heart racing fast, I was quickly met by the DPS Trooper working the accident in the rain. “You must be the newbie at The Meteor. Stay out of the

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What 3 Words Best Describe You?

Recently I was having a conversation with a group of business professionals when one of them asked, “What three words best describe you?” It’s an interesting conversation to ponder. Off the cuff I shared with the group, “Efficient”, “Servant-Leader”, and “Creative”. While others in the conversation no doubt knew the exact three words to pick, I struggled. I even struggled

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Director of Marketing or Director of Miscellaneous Activities?

When I took my first job as a “Director of Marketing”, I had two years of experience under my belt coordinating mail-outs, graphics, and tradeshows. That was my narrow view of “Marketing” at the time. Since then, I have come to learn that marketing is truly at the heart of a company’s operations. Every employee you have is a brand

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Avoid the Top 5 Mistakes in Event Marketing

Have you ever spent weeks or months planning your booth for a community event, tradeshow, or seminar, only to be left disappointed after the event by the results of your efforts? Worse yet … have you ever left the event overjoyed by the number of people who came by your booth, only to never see any of them convert into

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How to Create Visual Stories that Sell

When I look back on the presentations I was proud of making during my college days almost two decades ago, I shutter. Not because they weren’t impressive for my skill level at the time. Simply because they focused too much on showing off my PowerPoint skills that they lacked any true marketing strategy. Over the past five years, I have

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