There are so many options in social media today that it can be overwhelming to decide where to start, how to keep going, and what new avenues you should explore in your marketing. Twitter is the fastest growing social media of 2013, but Pintrest, Instagram, and YouTube are also really growing. And even though it…
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How P2P Can Help Grow Your Business
In Marketing 101 you learn there are two types of ways to classify a business. The first is commonly called B2B, which stands for business-to-business. When a business caters directly to consumers, it is called B2C, which stands for business-to-consumer. While it is good to understand the difference between the two from an operational perspective,…
Read more5 Steps to Measure Your Marketing ROI
Every dollar you spend marketing your business is a dollar you’re not taking home. It is also a dollar you are investing in hopes of making even more money on the investment down the road. But how do you know if you’re just aimlessly throwing money away each month or if your marketing efforts are truly bringing…
Read morePonder This as You Watch the Super Bowl
Happy Super Bowl Sunday! Did you know it’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game? I was one of those people last year, at least through the first half. Then I decided I really didn’t need to watch the second half of…
Read more5 Tips to Marketing Your Business on Pintrest
When I first learned about Pintrest, I was really slow to jump on the bandwagon. I had just hired a new marketer for one of our locations, and she always had the cutest hairstyles and neatest articles of clothing. Each time I would compliment her on them she would say, “Thanks, I learned how to…
Read more9 Marketing Success Tips
A year ago I started doing marketing consulting. Now I receive phone calls or e-mails daily asking questions on everything from “Is this a good idea?” to “Can you help me understand this contract” to “Help! I’m stuck. What should I do next?” My favorite question, however, is “What’s the one thing I should focus…
Read more5 Tips to Ensure Your Press Release Gets Read
Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t…
Read moreAre Your Brochures Bringing You True Return on Investment?
A good brochure may capture someone’s attention and inform them about the services you provide at your business, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most brochures never go from good to great. They never provide a true reason to the reader on why they…
Read moreGet Your Business Found by Siri on iPhone
If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store,…
Read moreWhat You’re Marketing May Be Hurting Your Marketing
You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign. You’ve told everyone you know about your business. You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town. Yet the response you’d anticipated to all your efforts has…
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