Saturday mornings are usually a comical routine around our house. I want to sleep in, and Meg-Meg, my four-and-a-half year old Cockapoo, wants to get up and play. In fact, I can usually bet that sometime between 5:45 a.m. and 6:15 a.m. I will be greeted with a sloppy wet pink tongue across my face. When my eyes finally open,
Imagine walking hand-in-hand along miles and miles of white beaches, sand as fluffy and soft as baking flour massaging your bare toes with every step. Above you are blue-gray skies. Beside you, the most pristine shades of blue you’ve ever seen slowly change colors before your eyes as the ocean waves sound off of Grace Bay Beach, beckoning you to
On June 30, 2012, Brandon Bell and Tina Baiter got married at the Texarkana Flying Club, located on the grounds of the Texarkana Regional Airport. We had an aviation themed wedding. Our guests were greeted by four beautiful stewardesses, who escorted them to their seats. Just prior to the wedding starting, all of the guests were offered peanuts by the
Take a moment and imagine how successful your business would be today if every single one of the customers who has ever walked thru your doors still used your services. It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your client volume higher. Now ask yourself this question,
Good or bad, people like to talk. Before the internet, talking and complaining about a company often fell on deaf ears. Now, “talking” has turned to texting and typing about things on-line – and those things have a way of sticking around for a LONG LONG TIME. You should be monitoring these online conversations to make sure your business’s reputation
As a business owner, you probably wonder if every aspect of a customer’s visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less likely they are to complete
Did you know more people do searches for things on YouTube now then they do on Yahoo? YouTube has become a search engine in its own right, and your online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos. Making videos doesn’t have to be difficult, but it
Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was
It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook
When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my
