Bookworm! That’s the best word to describe me in my “spare” time. I love to read because it allows me to instantly learn from the experience of others. In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best books I ever read was
It’s estimated that more people watch the Super Bowl each year for the commercials than they do for the actual game. I was one of those people last night, at least through the first half. Then I decided I really didn’t need to watch the second half of the game, I would just see which commercials my friends on Facebook
When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson – I could spend my
Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my job to make sure each
As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone to market your business. Don’t feel alone. One of the top requests I get when I’m doing marketing consulting is to provide hiring tips for adding a marketer to someone’s staff. Over the course of my
For the last week Brandon and I have kept the most exciting & memorable moment of our trip secret, so we could call or visit his family in person when we got back. Sorry if you didn’t get a call on my end – I am not the best at phoning everyone. In fact, I only phoned my mom!! Here
If you missed yesterday’s post you’ll want to read it first. After our time admiring the dolphins, we actually got to do trucks with them. The first trick was lovely. The dolphins came up and kissed us on each cheek. Then we got to kiss each of them. It was one of the sweetest moments of my life. They made
