Category: Marketing

Taking the time to write a press release and then never seeing it printed can be frustrating. When it happens several times in a row, your tendency may be to devote your time to something else and forget press releases altogether. There are several reasons a press release may not be published. Perhaps you didn’t…

A good brochure may capture someone’s attention and inform them about the services you provide at your business, but a great brochure does something more. A great, well-written, brochure persuades the person reading it. Unfortunately, most brochures never go from good to great. They never provide a true reason to the reader on why they…

If you have an iPhone 4s or greater, you’ve probably spent a great deal of time playing around with Siri. Designed to be a voice activated personal assistant, Siri helps you send messages, schedule meetings, and much more. One heavily utilized feature on Siri is helping iPhone users find the nearest restaurant, gas station, store,…

You’ve paid a lot of money for your website, your beautiful brochures, and your advertising campaign.  You’ve told everyone you know about your business.  You’ve listed off a slew of services you offer, that in your eyes make you better than anywhere else in town.  Yet the response you’d anticipated to all your efforts has…

Yesterday afternoon I pulled into the drive-thru at a local restaurant to order a late lunch. It took me eight minutes to get out of the drive-thru empty handed, after the lady taking my order provided the most horrible customer service I’ve ever received in a drive-thru. I decided I’d rather spend my money where…

Take a moment and imagine how successful your business would be today if every single one of the customers who has ever walked thru your doors still used your services.  It doesn’t take a math major or an accountant to realize your profits would be higher, your word-of-mouth marketing cheaper, and your client volume higher. …

Good or bad, people like to talk. Before the internet, talking and complaining about a company often fell on deaf ears. Now, “talking” has turned to texting and typing about things on-line – and those things have a way of sticking around for a LONG LONG TIME. You should be monitoring these online conversations to…

As a business owner, you probably wonder if every aspect of a customer’s visit was just as you expected. As a marketer, I am one of few people who will take the time to answer long surveys sent out to me. In general, however, the more questions you ask someone about their visit, the less…

Did you know more people do searches for things on YouTube now then they do on Yahoo?  YouTube has become a search engine in its own right, and your online presence may be lacking if you haven’t taken the time yet to set-up a YouTube channel and fill it with videos.  Making videos doesn’t have…

Bookworm!  That’s the best word to describe me in my “spare” time.  I love to read because it allows me to instantly learn from the experience of others.  In marketing – and in business in general – I think learning from others has been one of my greatest keys to success. One of the best…