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Day: February 1, 2025

The Paradox of Choice in Tradeshow Booth Design: Less is More

Picture yourself walking into a major trade show, health fair, or community event. Rows of booths stretch before you, each vying for your attention with flashy displays, multiple banners, and tables overflowing with brochures and giveaways. Sound familiar? Just like the overwhelmed shopper in the dairy aisle facing dozens of milk options, event attendees often experience what psychologists call the

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