When I first started working in the healthcare field as a marketer, I was impressed by the number of people who wanted to visit me to get my advertising dollars. Then quickly, I was overwhelmed by the sheer number of advertising opportunities, sales calls, and sponsorship requests I received. I quickly learned a valuable lesson…
Read moreChanging Titles: From Director to Coach
Throughout my career I have taken on many different roles. I have been a reporter, managing editor, community educator, marketing coordinator, and a marketing director. Sometimes I have had success, sometimes I have had failures, but it wasn’t until recently that I realized why there was a difference. As the marketing director, it was my…
Read moreHiring a Marketer for Your Business
As a business owner, you probably have the interview process down for hiring certain positions. What you may not be good at is hiring someone to market your business. Don’t feel alone. One of the top requests I get when I’m doing marketing consulting is to provide hiring tips for adding a marketer to someone’s staff….
Read moreAnd She Said Ya Mon!!
For the last week Brandon and I have kept the most exciting & memorable moment of our trip secret, so we could call or visit his family in person when we got back. Sorry if you didn’t get a call on my end – I am not the best at phoning everyone. In fact, I…
Read moreJamaican Dolphin Swim…Continued
If you missed yesterday’s post you’ll want to read it first. After our time admiring the dolphins, we actually got to do trucks with them. The first trick was lovely. The dolphins came up and kissed us on each cheek. Then we got to kiss each of them. It was one of the sweetest moments…
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Feel the Wind in Your Sails
Yesterday was our last full day on the resort, so we made the most of it relaxing in the cool ocean breeze. I told Brandon my favorite thing about the breeze is it serious like a massage of it’s own. It’s amazing to me how it feels cool, despite mixing with the warm sunshine. It’s…
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