Many years ago, I made the decision to start work on my Master’s Degree in Marketing. I was accepted into a program pending three letters of recommendation, including one from my current employer explaining why I was a good candidate for the program. I quickly secured the first two letters, but my boss at the time was not on board
Each time you see a press release, invitation to a company event, or other form of marketing collateral that starts with the words, “It gives us great pleasure to announce…”, you should cringe. These seven words have a proper time and place to be used – marekting and sales copy is not that place. Here are three reasons why you
A large portion of the country dreads getting up on Monday morning and heading into work. I used to be one of the people who had a great disdain for Monday mornings. Than I had an ephionoy…maybe it wasn’t the Mondays that I didn’t like. Have you ever stopped to think that maybe it’s not Monday’s that you don’t like?
Did you know there are some businesses who live to get customer complaints? Before we delve into why you should adopt a similar mindset, let’s look at why a business exists. In the business world you fall into one of two categories: Owner or Operator. If you’re the owner, you opened your business to provide a service or product you
Everyday marketers across the globe waste a lot of time on social media. And everyday, marketers across the globe generate a lot of leads on social media. It’s a paradox between people who have mastered the various online distribution channels and people who are still simply playing around, hoping to strike it big in the vast field of online marketing.
My two year old daughter’s favorite thing about Disney is the plethora of animated characters that pull her into a fantasy land. My favorite thing about their company is studying their marketing genius. Yesterday we took our daughter to Disney On Ice – Dear to Dream. It didn’t disappoint either of us. She was excited to see Mickey and Minnie,
Have you ever noticed the moment you want something, you start to see it everywhere? Or the moment you buy something you think is unique, it too starts appearing everywhere? It’s called the Baader-Meinhof phenomenon. It’s caused by two psychological processes. First, selective attention starts when you’re struck by a new word, thing, or idea and then you unconsciously keep
While at the park this weekend with my two year old daughter, a little boy a few years older than her asked to play with her in the sandbox. They played together for about 15 minutes. Periodically his father would tell him to quit doing certain things that all the other kids were doing. Soon his mother chimed in and
The biggest mistake businesses make in advertising is saying the same thing everyone else is saying. Before you read any further, I encourage you to do something. Take out the last 3 advertisements you ran for your business, and ask yourself one question: Could my competition put their logo on this piece and call it their own? In over 90% of the
One of the most rewarding parts about business is when all of your marketing efforts pay off and you bring on new customers. One of the most exciting steps after that is when those customers become such raving fans of your products or service that they start to refer their friends and family to you as well. If you’re like the majority
