Growth minded marketing manager providing modern marketing ideas to help companies grow their sales funnel and reach revenue goals.
Education
Bachelor of Arts in Journalism-Public Relations, December 2005
Sam Houston State University, Huntsville, Texas
Graduated Summa Cum Laude with a GPA of 3.96 on a 4.0 scale
Associate of Arts, December 2003
Blinn College, Brenham, Texas
Graduated Magna Cum Laude with a GPA of 3.74 on a 4.0 scale
Study Abroad
• Universidad Iberoamericana Puebla, Puebla, Mexico, Summer 2004
• University of Edinburgh, Edinburgh, Scotland, Fall 2002
• Albert Ernst Gymnasium, Oettingen, Germany, Summer 1999, Summer 2001
Work Experience
Marketing Manager, Vertical Alliance Group, February 2015 – Current
• Developed company marketing plan
• Managed 3 marketing agencies and collaborated on ideas
• Wrote monthly sales letters and corresponding lead generation landing pages
• Developed interactive course catalog and updated monthly
• Coordinated email marketing strategy for prospects and clients
• Created lead generating content pieces and developed nurture campaigns
• Lead implementation and management of company’s automated marketing strategy
• Developed marketing collateral for multiple product lines
• Coordinated SEO, blog posts, website analytics, and developed web strategy
• Provided support materials to national sales team
• Coordinated tradeshow logistics for national tradeshows
• Scheduled speakers for bi-monthly webinars and hosted webinar series
• Lead a marketing team of 3
Co-Owner, Urgent Care Management Monthly, October 2010 – January 2015
• Built and maintained company website, social media presence, AdWords campaign, and analytics
• Served as ghostwriter and editor for all publication articles
• Contributing columnist for monthly marketing expert articles
• Filmed and edited weekly feature expert videos
• Created and implemented business model for advertising sales
• Named Top Speaker at the UCAOA Annual Conference for “Branding Your Urgent Care” presentation
Director of Marketing, Healthcare Express, October 2008 – August 2015
• Directed all marketing for three urgent care clinics
• Supervised marketing coordinators in Texarkana and Longview
• Took corporate minutes during executive board meetings
• Created brochures, forms, signs, and company promotional folders
• Spearheaded new branding campaign, including logo design and implementation
• Coordinated all media ads, sponsorships, and public events
• Developed, edited, and maintained social media campaigns
• Designed, built, and maintained company website, AdWords campaign, and analytics
• Served as company communication’s coordinator through writing press releases and coordinating media appearances.
Marketing Coordinator, Smith-Blair, Inc., August 2006-September 2008
• Designed and updated literature for product catalogs
• Compiled, wrote, and edited company newsletter, The Pipeline
• Created advertisements for product lines and designed promotional items
• Organized and coordinated travel plans for national and state conferences
• Spearheaded the development of, and designed graphics for, a new company website
Owner, Tips of Wisdom, June 2008 – Current
• Freelance Writer
• Developed on-line store, website, weekly newsletter, and marketing campaign for LivingEveryMinute.com
• Designed and built on-line marketing campaign for Bells RV
• Created marketing literature and website for L&NW Railroad
• Designed and built on-line marketing campaign for Learn To Fly Texarkana
Managing Editor, The Madisonville Meteor, December 2005-August 2006
• Organized weekly layout of paper and edited all copy for paper
• Wrote feature stories about area businesses and community leaders
• Researched and gathered information for stories
• Interviewed contributors both in person and over the phone
• Developed weekly stories without missing a single deadline
Research Assistant, Sam Houston State University Communication Department, 2005
• Lead research assistant for the book Prison City: Life with the Death Penalty in Huntsville, Texas
• Scheduled, conducted, and transcribed interviews
• Assisted in editing book chapters
• Wrote a contributing piece for one chapter
Community Involvement
• Public Relations Chair, L&NW Santa Train, 2009
• Member, Texarkana USA Chamber Ambassadors, 2008 – 2012
• Charter President, Rotaract Club of University of Edinburgh, 2002-2003
• Charter President, Rotaract Club of Blinn Jr. College, 2000-2002
Work Related Honors
• Employee of the Month (HealthCARE Express), October 2014
• Leadership Texarakana Class, 2009-2010
• Four-Star Cashier (Wal-Mart), November 2004
• Employee of the Month (Old Navy), June 2002
School Related Honors
• Most Outstanding Journalism Public Relations Student, SHSU, Spring 2005
• Academic Achievement Scholarship, SHSU, Spring 2004
• Rotary Ambassadorial Scholar (USA to Scotland), 2002
• Texas All State Academic Team, 2001-2002
• Communication Award (Phi Theta Kappa, Texas Region), 2001-2002
• Texas Junior College Student Government Association Treasurer, 2001-2002
• Student Government President (Blinn College), 2001-2002
• Ms. Buccaneer (Blinn College), 2001-2002
• Who’s Who Among American Jr. College Students, 2000-2002
• Most Outstanding Spanish & Speech Student, Sealy High School, 2000
• Rotary Youth Exchange Student (USA to Germany), 1999
Additional Experience
• Cashier, Wal-Mart, August 2004-November 2005
• Accounting Office, Brookshire Brothers, June 2003-August 2004
• Cashier/Sales, Old Navy, May 2002-August 2002
• Dispatcher, Baiter’s Wrecker Service, 1998-2002
