If you were around at the start of the 21st century, you may remember the television game show, The Weakest Link. On the show, if a contestant failed out, the host would say, “You are the weakest link, goodbye.” While those six words are easy to say on a show designed for entertainment and high…
Read moreDo You KNOW THIS About Your Competition?
If there is one word to sum up the fatal flaw in a marketing competitive analysis it would be … Assumptions! Assumptions around what your competition offers can kill your marketing and sales efforts. Here are some of the most common ways people mistake assumptions for truths: Assuming what your sales representatives say about your…
Read moreTwo Must Have Books for Small Business Marketing
“You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie “Tremendous” Jones The above is one of my favorite quotes of all time. I believe it is imperative that we continue reading, pushing ourselves to new limits, and exploring ideas…
Read moreImplementing the Sales ARC at Your Business
There are multiple sales methods you can implement into your small business marketing plan to ensure you are seeing a steady stream of clients. In the past, we have examined Sales Funnel. Today I want to examine an even simpler method to help you master small business sales and marketing – The ARC Method. The…
Read more5 Functions of a Business
Did you realize there are 5 main functions of any small business, and successful businesses figure out how to grow the five areas sequentially over time. Function 1: Marketing The first function of a business is marketing. It does no good to open the doors to your business if you do not have clients…
Read moreLiving in a World of Right and Wrong
This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I’m doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought…
Read moreCutting thru Marketing Clutter with Infographics
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message…
Read moreOne Important Tip for Utilizing Your Mascot
One of the best things I ever helped implement in a marketing program was a mascot. Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots…
Read moreHow to “Structure” Your Marketing Department
Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place…
Read moreHow One Phone Call Can Kill Your Business
Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor’s visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had…
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