This past week I was in Dallas, Texas at the Create Leads, Close Sales conference. I love attending conferences for three reasons. First, they often reaffirm that I’m doing the right thing, while giving me optics on how to improve things. Second, they give me new ideas to implement that perhaps I had not thought…
Read moreCutting thru Marketing Clutter with Infographics
Did you know the average person is exposed to the equivalent of 174 newspapers full of information daily? Even more interestingly, the average person receives 35 text messages a day, and the average office worker spends 28% of their time answering emails. It’s no wonder marketers are finding it more difficult to get their message…
Read moreOne Important Tip for Utilizing Your Mascot
One of the best things I ever helped implement in a marketing program was a mascot. Not only did the mascot go viral socially through various marketing campaigns, but he has also become the very essence and symbol of what our brand stood for. As I worked with consulting clients who were also implementing mascots…
Read moreHow to “Structure” Your Marketing Department
Over the last six years I have helped build marketing programs for multiple businesses. Whenever I speak about this topic at industry events, I always get a variation of this question from business owners who are expanding and looking to add a marketing team into their mix: “Do you have a structured program in place…
Read moreHow One Phone Call Can Kill Your Business
Recently I became a mom for the very first time. Welcoming our baby girl into our home has been without a doubt the greatest joy of my life. Her first doctor’s visit was exciting. We asked all the questions a parent of a newborn child probably asks. By the time her two week checkup had…
Read moreI Love to Watch You Grow
As a first time mom, I never knew how quickly time would go by. I wrote this poem in the wee hours of the morning when my daughter was just shy of being two months old. I Love to Watch You Grow Laying in my arms each night I love to watch you grow But…
Read moreWhy Not Leveraging Lifecycle Marketing Can Hurt Your Business
Several years ago I started recommending that businesses add an e-newsletter to their marketing arsenal. If you haven’t yet done this, I encourage you to start one this week. If you did implement a newsletter and included a way for people to sign-up for the newsletter on your website, in addition to collecting emails at…
Read morePerfecting Your Sales Pitch in Front of an Audience
Congratulations, you have been asked to speak at a local civic organization about your business. Perhaps you have been invited by a company to come and give a presentation about the services you offer to their employees. Or maybe you are just going to give a small sales presentation to a decision maker about why…
Read moreIf You’re Not Doing This, Your Brand May Suffer
When someone asks you the question, “What do you do at (Insert Business Name)?” your answer is essentially the start of your brand in their mind. How your brand continues to evolve in their mind happens through their first visit to your business, any follow-up correspondence, and your involvement within your local community. So what…
Read moreFour Words to Kill Your Business Growth
At one point in my career I wore the “Director of Guest Relations” hat. While this was not my title on an organizational chart, it’s the title I used when I received a call from a customer complaining ab0ut the services they received. I took each complaint personally because I knew that statistics show for…
Read more